I am so excited to be speaking to you right now, you literally have no idea! David, you are an Art Director and a consultant. For those who don’t know, you recently won the Entrepreneur of the Year for 2017, you have won the African pride award for entrepreneur/ business of the year in 2016, in 2015 you took away 2 more awards, the YCN student awards and the Graphic Designer Young Achievers Technology Awards and then two more awards in the years 2013 and 2014. Can I just say, WOW! What an incredible record of achievements and accolades. Also, I can’t fail to mention that you’ve worked with Sony Music, BBC, ITV, Mobo Awards, Unicef and NHS. WOW! How do you do it? (laughs) What’s your inspiration behind your success? And what vision do you have for yourself regarding your personal life and career?
Ahhhh first of all it is my pleasure and thank you so much for the opportunity to interview me, it.s a pleasure.
My inspiration behind my success was the fear of failure! I had failed once before in school but I was able to rectify it all and ever since then, I have never liked the feeling of failing! I had so much hunger in me that I was willing to do anything in order for me to be something when it came to what I do. I come from a background where everyone in my family are doctors, teachers, nurses, engineers, etc. I just happen to be the only creative on the family tree and my choice of career as a graphic designer is one thats looked down upon as not secure. In order for me to get to where I am….Consistency! (laughs), it is funny but at the same time it is true! I feel with everything I have achieved that I am a living testimony that if you put your mind to it, anything is possible.
My vision is very simple and straight forward, I’m a simple guy and I like to focus on today to make my tomorrow better. I am evolving everyday and the best thing is to be the better version of myself tomorrow than I am today! If I do this, everything else is put in to place by the universe – it all comes with consistency like I said. I always say this all the time, in order to be good or to be a success at something, you have to be consistent. Consistency is key! What do you think makes Cristiano Ronaldo one of the best or even world class footballer player? That is because he is consistent, he practises everyday, the more he practises, the better he gets. It is that simple. People always ask me how did you learn photoshop or photography considering that I am self taught, my response is always I practised, it is all in the term ‘self-taught’ – I taught myself how to do it! I designed everyday, I took pictures everyday, the more I did this the better I got. The more I got to learn how my camera works, my way around photoshop, and much more.
I’m reading a book ‘The One Thing’ by Keller Williams,
“When you see someone who has a lot of knowledge, they learned it over time. When you see someone who has a lot of skills, they developed them over time. When you see someone who has done a lot, they accomplished it over time. When you see someone who has a lot of money, they earned it over time.”
The above statement is what I truly and honestly believe.
I really am impressed by your brand, the way you portray yourself and how you also connect to those around you. Even when I see your suave suits on Instagram (laughs), or your valuable wisdom being posted on twitter. It’s never ending! How important is it, as an entrepreneur to establish a brand presence with everything you do? And how can entrepreneurs utilise themselves to also add to their brand identity?
Why thank you very much, I have a huge passion for suits (Laughs). The most important thing an entrepreneur or business has to possess is a very strong brand presence! A lot of people do not understand this but your brand is your reputation. It is really true when Amy Locuto said “Your brand is not just a logo, it’s the overall impression and experience you give to your audience and customers. Your brand expresses the value you provide. Its’s you!” My advice to fellow entrepreneurs when it comes to building a brand will be…
One, Set yourself apart – it is very very important to be known for something within your profession or line of work. Be unique and different, I believe by being these two – this is what was able to set me apart from all the other designers – and with this you grow. I was watching recently a video online by a venture capitalist, global business speaker and serial entrepreneur by the name of ‘Vusi Thembekwayo’, and he said it’s being the best at what you do that is important. Being the best might make you the biggest but being the biggest doesn’t mean you are the best.
Two, Know your target audience / customer – Who is this person, and what is the one thing he or she ultimately wants from your product or service, Nothing more can be said about this but it is very important to know this information as a brand.
Three, Develop a personality – This is very crucial! Brand personality is a set of emotional and associative characteristics connected to a brand name. These things shape how people feel about and interact with your brand. The idea of a brand personality applies to companies big and small and to anyone with a web presence. For example for myself I like to come across as someone that is funny, mature, formal, stylish / classic, surprising and charming – just to mention a few, these are all personalities that my brand carries, and you can see that it is evident across all my social media networks. Cultivating and harnessing that personality can be a key factor in my success.
With these 3 applied to your brand, you will be winning! (laughs)
Okay, so let’s talk about your work! So you do photography, art direction, image retouching and manipulation which is so wicked! I’ve seen it on Instagram. If you haven’t’ seen his image manipulations, you need to see them because they are just out of this world (laughs). You do brand development, concept development, marketing and communication, and a bunch other stuff to do with branding. Can I call you Superman? (laughs) because that’s what I feel like you are. What don’t you do? Honestly (laughs). For a man like yourself, who is has over a decade of experience in his field and who has worked with a variety of people, what would you say is your most challenging experience? And why?
I will not call this an experience but this will forever be a challenging for me as a graphic designer and it is the fact that there is designers everywhere, like I said before, in order to create a winning brand, one must be able to set themselves apart. It is very important for me to continue making great work, to stand out, and to stay relevant.
Another challenge is actually building a client base, the problem of finding good clients or should I say the right clients. Over the last decade I have been able to build a strong client base, this is very important for business. Clients are like fuel to the brand, they keep the engine of the business running.
What is next for you and how can we stay connected to you?
Oh wow, well we can definitely say there is a lot of work to come, that will never stop but apart from that, there is actually a lot to look out for from me, but I’m a man that does not like to reveal anything, I like to keep things exclusive, just a little mystery to myself you know, because I have always loved the idea of not being what people expect me to be. You can pretty much connect with me on the following socials: Snapchat, Twitter, and Instagram – all under the username @davidzinyama – this is the best way to keep up with me, my works, updates, and much more. I’m very socially active so do not hesitate to send me a message and say Hi, I always reply (smiles).